Jenny and Deborah are busy working mums who met at university and stayed friends across the years, whilst building careers, and growing their families. Both of them love France, and going on holiday there was something that they both enjoyed.
During their French holidays, it struck Jenny and Deborah that it was so easy to be healthy on holiday in France, because there were just so many healthy treats available for both kids and adults.
The French Obsession with Fruit Pouches
They noticed that the French seemed to have an obsession with fruit pouches! Just crushed fruit in pouches, they could survive trips to the park or beach – could be stuffed into a glove box in a car for long journeys, and generally eaten on the go. They loved the fact that the shiny fun pouches felt like a treat, but were actually super healthy as they were just 100% fruit!
They would arrive back in the UK with a car full of fruit pouches, and would see all their friends loving them, and they got frustrated that no one was producing these pouches for the UK.
An idea was born!
Jenny had a background in children’s nurseries and after school and holiday clubs, and she and Deborah spent over a year doing research on recipes and designs with children and their parents, to see if they liked fruit pouches as much as they did. They were a massive hit, and the children just loved them, as for many of them compote was something that they had so enjoyed when they were younger, but suddenly here was a pouch designed for all the family to enjoy!
So, Jenny and Deborah took a deep breath, picked up the phone, and started to ring around the supermarkets, to see if they could get an order for their pouches, which they named Crushed, because that’s what they were, just 100% crushed fruit!
UK Supermarket Launch
In 2014 Crushed launched in Waitrose, and their little company was born. Jenny and Deborah hope that Crushed works for families just like theirs! Parents who are juggling work, children and life. Where the fruit bowl is massively important, but where there is always room for a healthy snack……
Juggling a busy lifestyle with being healthy, is a challenge many of us face.
Loved in Europe for many years, our 100% fruit pouches are designed to make life easier, healthier and happier.
Each pouch delivers one of your five a day. No mess, no spoon, just 100% fruity goodness. Perfect fruit ready 24/7.
Don’t slow down when you’re having fun. Simply grab one of our fast fruit snacks, and take it wherever your adventures lead you.